ANU UG/Degree 4th Sem(Y23) Digital Marketing Unit Wise Important Questions

ANU UG/Degree 4th Sem(Y23) Digital Marketing Unit Wise Important Questions are now available, these questions are very important for your semester exams. These questions are prepared by top qualified faculty. Read these questions for good marks.

Unit I: Introduction to Digital Marketing

1. Define Digital Marketing and explain its key components.
2. Discuss the need and scope of Digital Marketing in today’s business environment.
3. Compare and contrast Traditional Marketing vs. Digital Marketing.
4. Explain the role of Website Marketing, Search Engine Marketing, and Social Media Marketing in digital marketing.
5. What are the key benefits of Digital Marketing for businesses?
6. Discuss the emerging Digital Marketing trends and their impact on businesses.

Unit II: Website Design, SEO, and User Experience

1. What are the essential elements of a good website?
2. Explain the importance of responsive web design and how it impacts user experience.
3. Describe the functionality of WordPress in website creation and management.
4. What is Search Engine Optimization (SEO), and why is it important?
5. Discuss different types of SEO techniques (On-Page SEO, Off-Page SEO, and Technical SEO).
6. Explain the role of landing pages and display ads in online marketing.

Unit III: Social Media Marketing and Performance Analysis

1. Define Social Media Marketing (SMM) and explain its significance in Digital Marketing.
2. Compare different social media platforms (Facebook, LinkedIn, YouTube, Twitter) and their marketing potential.
3. What are the best practices for running a successful social media campaign?
4. Explain how businesses use customer reach, acquisition, and retention in social media marketing.
5. Discuss the importance of Google Analytics in measuring website performance.
6. How can marketers analyze advertising performance using digital tools?