ANU UG/Degree 4th Sem(Y23) Digital Marketing Unit Wise Important Questions

ANU UG/Degree 4th Sem(Y23) Digital Marketing Unit Wise Important Questions are now available, these questions are very important for your semester exams. These questions are prepared by top qualified faculty. Read these questions for good marks.

Unit I: Introduction to Digital Marketing

1. Define Digital Marketing and explain its key components.
2. Discuss the need and scope of Digital Marketing in today’s business environment.
3. Compare and contrast Traditional Marketing vs. Digital Marketing.
4. Explain the role of Website Marketing, Search Engine Marketing, and Social Media Marketing in digital marketing.
5. What are the key benefits of Digital Marketing for businesses?
6. Discuss the emerging Digital Marketing trends and their impact on businesses.

Unit II: Website Design, SEO, and User Experience

1. What are the essential elements of a good website?
2. Explain the importance of responsive web design and how it impacts user experience.
3. Describe the functionality of WordPress in website creation and management.
4. What is Search Engine Optimization (SEO), and why is it important?
5. Discuss different types of SEO techniques (On-Page SEO, Off-Page SEO, and Technical SEO).
6. Explain the role of landing pages and display ads in online marketing.

Unit III: Social Media Marketing and Performance Analysis

1. Define Social Media Marketing (SMM) and explain its significance in Digital Marketing.
2. Compare different social media platforms (Facebook, LinkedIn, YouTube, Twitter) and their marketing potential.
3. What are the best practices for running a successful social media campaign?
4. Explain how businesses use customer reach, acquisition, and retention in social media marketing.
5. Discuss the importance of Google Analytics in measuring website performance.
6. How can marketers analyze advertising performance using digital tools?

ANU UG/Degree 4th Sem(Y23) Tourism Guidance Unit Wise Important Questions

  ANU UG/Degree 4th Sem(Y23) Tourism Guidance Unit Wise Important Questions are now available, these questions are very important for your semester exams. These questions are prepared by top qualified faculty. Read these questions for good marks.

 

Unit I: Introduction to Tourism and Guidance

1. Define Tourism and explain its key characteristics.
2. What are the different types of Tour Guidance? Provide examples.
3. Explain the importance of guidance in tourism.
4. Discuss the role of government regulations in tour guidance.
5. What are the essential qualities of a good tourist destination?
6. How do tourism guides contribute to enhancing a tourist's experience?

Unit II: Tour Guides and Their Responsibilities

1. Explain the different types of tourist guides and their roles.
2. Discuss the characteristics of an ideal tourist guide.
3. What are the primary duties and responsibilities of a tour guide?
4. Explain the guiding techniques used in tourism.
5. How do leadership and social skills impact a guide’s performance?
6. Discuss the importance of training, licensing, and certification for tour guides.

Unit III: Guest Relationship Management and Tour Operations

1. What is Guest Relationship Management, and why is it important in tourism?
2. Discuss the key arrangements needed for tourists during a tour.
3. How should a guide handle accidents or emergency situations during a tour?
4. Explain the significance of VISA and Passport requirements in international tourism.
5. How should guides handle guests with special needs or disabilities?
6. Discuss the role of personal hygiene, grooming, and professional conduct for tour guides.

ANU UG/Degree 4th Sem(Y23) Design Thinking Unit Wise Important Questions

 ANU UG/Degree 4th Sem(Y23) Design Thinking Unit Wise Important Questions are now available, these questions are very important for your semester exams. These questions are prepared by top qualified faculty. Read these questions for good marks.

 

Unit 1: Introduction to Design Thinking

1. Define Design Thinking and explain its historical evolution.
2. What are the core principles of Design Thinking? Explain with examples.
3. Discuss the significance of a Design Thinking mindset in problem-solving.
4. How is Design Thinking applied in product design, service design, and social innovation?
5. Compare and contrast Design Thinking with traditional problem-solving approaches.
6. Explain how Design Thinking fosters innovation in different industries.

Unit 2: Empathizing with Users & Defining the Problem

1. What techniques can be used to understand user needs and behaviors?
2. Explain the importance of conducting interviews and observations in the Design Thinking process.
3. What are user personas, and how do they contribute to design solutions?
4. How do you formulate a well-structured problem statement in Design Thinking?
5. Explain the process of identifying root causes and reframing problems.
6. What is stakeholder analysis, and why is it important in Design Thinking?

Unit 3: Ideation, Prototyping, and Collaboration

1. What are the key brainstorming techniques used in Design Thinking?
2. Explain the difference between divergent and convergent thinking with examples.
3. How do you evaluate and select the best idea during the ideation phase?
4. Compare and contrast low-fidelity and high-fidelity prototyping.
5. How do user tests and feedback contribute to iterative design improvement?
6. What are the key roles and responsibilities within a multidisciplinary Design Thinking team?